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Are you ready for a new journey? 

Owning a Story Sense Franchise will open you up to a world of possibilities including replacing you income and giving you the freedom to work around your family so you never have to miss out on any of those important moments. 

Franchising with Story Sense

We pride ourselves on our programme of classes which are built around the Development Matters document, linking to the Early Years curriculum. Our Founder, Nikita Dixon, is an experienced primary school teacher and has designed all the lesson plans and themes from scratch. The classes are fun, engaging and above all informative, meaning parents not only make memories to treasure with their little one but they also feel supported by our class leaders.


You won't hear our stories anywhere else, making our classes completely unique and giving you a unique selling point across your territory.


Nikita is fully hands on across our franchise offering 1:1 practical advice and sharing ideas. She has built the business from the bottom up so has been in your shoes and can give real-life experiences having done it before successfully. 

A high percentage of our parents book term after term and frequently return with their second, third and even fourth children! Our sessions throughout Covid have been fully booked with one popular location building a waiting list of over 60 parents. We have a high demand for our classes with one territory running 15 classes a week, many fully booked sessions and waiting lists. This particular territory has also employed another class leader to keep up with demand, an option open to all franchisees. 

Story Sense is growing quickly and is ready to spread further across the UK to reach and support more parents and their little ones.  Our classes are fulfilling and enriching to run and becoming a franchisee gives you the opportunity to replace your income with something that works around you. 

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Time and money is everything, especially when considering a change in career. By joining the Story Sense franchise, you know that you are getting a 'business in a box'. With full training in both running our classes and in how to run a business, you won't need to waste money on trying things out. All our systems, processes and lesson plans have been tried and tested over and over again, giving you a successful start up template to grow your business. 


An excellent work life balance

Work around your family and hobbies, choosing your own working days and hours and do a job you love. Watch babies and toddlers grow and develop right infront of your eyes. 

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When you own your franchise, you will be given all the equipment you need (worth over £6000). With 80 detailed session plans, you can be sure you are running proven successful, fun and engaging classes. 


Training and Support

You will be given in depth training in both our classes and how to run a successful business. In addition, you will have  ongoing support whenever you need it as well as access to our growing network. 

Listen to our founder's journey from her first job as a waitress and how she went from teacher to franchisor in less than 5 years.  
  • What does becoming a franchisee mean?
    Taking on the role of a franchisee means you can run a business from a successful blueprint for our classes. You will own your business, have your own large territory to work in and choose the hours you work, all with the support from head office. Some of your responsibilities are: finding and choosing venues teaching terms of classes marketing your business updating your class schedule We use an all inclusive booking system which allows you to easily manage your locations and bookings.
  • How long has Story Sense been running?
    Story Sense was set up in December 2017 and has been growing in success ever since. We launched our franchise in June 2022 and now stretch from Glasgow to Plymouth with franchisees in between. This is an exciting time to join as you with a competitive initial investment price, only consisting of kit and marketing package costs.
  • Do I need to have any previous experience?
    We don't request any previous experience or qualifications as we provide a full training programme with ongoing support. The only things we do require are: A love of stories A passion to work closely with families, babies and toddlers Be an outgoing and fun individual who is happy to be centre stage Be motivated to run your own business and grow it year after year A desire to learn about child development and teach them
  • What can I expect to see as a return on the intial fee?
    Whether you choose to work part time or full time, running a Story Sense franchise is rewarding. You will get out of it what you put in. As part of your training package, we help you to setup your social media pages and you will learn about marketing strategies to support you to grow your business. You will have the opportunity to employ other teachers to help you expand your business and reach more families. You have a range of services you can offer; you may choose to do them all, or you may pick just one or two that interest you most.
  • Can I do this and have a family life?
    YES! One of our biggest passions is making this accessible for all parents! Whatever your home life timetable, you can fit your classes in to suit you, making sure you are there for every school drop off and pick up, school plays and sports days and everything in between.
  • What is the initial investment?
    The initial investment is £7995 This covers all kit and equipment (full details in the Information Pack), training, digital resources, a marketing package and support to get up and running. The monthly license fee payable to Story Sense HQ is 10% of your earnings.

Are you ready for a career change?

Are you looking for more flexibility and a job that puts your family first?

Could you support parents and their little ones to find a love of stories through play?

If you:
  • Have a passion for working with parents, carers and their little ones
  • Are excited to run your own business and be in control of your life
  • Want to encourage a love of stories through play 
  • Are enthusiastic, outgoing and bubbly

We would love to hear from you. We are currently looking for franchisees to join our network across the UK.


Our Values

Support the heart of the business


Laugh loud, hard
and often

Enjoy every moment

Build trust
with transparency



Family comes first

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